The CM1 is an online assessment that evaluates core marketing skills in the digital age.
The assessment is fast paced: 45 questions in one hour. Topics include customer insights; creative; channels and execution; metrics and analytics; and marketing technology. After you submit your answers, we'll send a customized score report showing how you performed in each area.
No experience in marketing? No problem! General Assembly will provide all registrants with a study guide to help you prepare. We've found that individuals from all different backgrounds can show potential in marketing.